Ekta Shah leads the creative team behind Genie ERP and other Peach products. Her technical experience at Qualcomm Inc. ensures that Genie ERP offers the very best operational quality and user experience, adopting the latest technological advances. Ekta studied at the University of Illinois at Urbana-Champaign, where she continues to contribute as an active alumna.

Haren Shah is the driving force behind the vision and impact orientation of Peach creations. Having experienced the dynamism of start-ups as well as the systems-driven operations of global conglomerate like IBM (US), he enjoys designing solutions for technology-driven transformation for organizations of every variety, traders, manufacturers, government, or non-profits. Haren is an alumnus of Stevens Institute of Technology, and leads the e-Governance division.

Mayoor Amin is the most experienced of Peach directors, having played active roles in organizations serving sectors ranging from Agro Products to Defense to Hospitality to Textiles. Peach gains much from his passion for quality of product and service, and thorough knowledge in legal and administrative aspects. An alumnus of the Ohio State University, Mayoor currently leads Mitronics Corporation and the AP Group of Industries based in Mumbai.